Цитируется по работам James R. Rosenfield, "Millennium Fever", American Demographics, December 1997, p. 47-51; Keith Naughton, Bill Vlasic, "The Nostalgia Boom: Why the Old Is New Again?", Business Week, March 23, 1998, p.
58—64; См. также статьи Greg Farrell, "Getting the Bugs Out", Brandweek, April 6, 1998, p. 30-40; "Beetle Mania", Adweek, July 13, 1998, p. 24; "Volkswagen's New Beetle Selected 1999 North American Car of the Year", пресс-релиз компании доступен , January 4, 1999; с коммента­риями Дженса Ньюмана на North American International Auto Show (1999), можно озна­комиться , January 4, 1999; Judann Pollack, "Heinz Waxes Nostalgic over Revived Glass Bottle", Advertising Age, May 3, 1999, p. 17.

1. Jennifer Lach, "Dateline America: May 1, 2025", American Demographics, May 1999, p. 19—20.

2. Sarah Lorge, "The Coke Advantage", Sales & Marketing Management, December 1998, p. 17.

3. World POPClock, Бюро переписи США May 1998. На этой Web- странице вы найдете постоянно обновляемые данные о населении мира.

4. Sally D. Goll, "Marketing: China's (Only) Children Get the Royal Treatment", Wall Street Journal, February 8, 1995, p. Bl, B3.

5. См. работу Diane Crispell, "Generations to 2025", American Demographics, January 1995, p. 4; World POPClock, Бюро переписи США (www. census. gov), May 1998.

6. Jennifer Lach, "Dateline America: May 1, 2025", p. 19.

7. Maigot Hornblower, "Great X", Time, June 9, 1997, p. 58-69. См. также статью Janus Dietz, "When Gen X Meets Aging Baby Boomers", Marketing News, May 10, 1999, p. 17.

8. См. работу Philip Kotler, Marketing Management: Analysis, Planning, Implementation, and Control, 10th ed. (Upper Saddle River, NJ: Prentice Hall, 2000), p. 141.

9. См. статьи James U. McNeal, "Tapping the Three Kids' Markets", American Demographics, April

1998, p. 37-40; Carolyn M. Edy, "Babies Mean Business", Степса« Demographics, May 1999, p. 46-47; Jennifer Gilbert, "New Teen Obsession", Advertising Age, February 14, 2000, p. 38.

10. Информация взята FLecho.html, October

1999. См. также работу Douglas Tapscott, Growing Up Digital: The Rise of the Net Generation (New York: McGraw-Hill, 1999).

12. J. Walker Smith, Ann Clurman, Rocking the Ages (New York: HarperBusiness, 1998); Mercedes M. Cardona, "Hilfiger's New Apparel Lines Getting Individual Efforts", Advertising Age, February 8,1999, p. 24.

13. Diane Crispell, "Married Couples Endure", American Demographics, January 1998, p. 39; , June 1999.

14. Sue Shellenbaiger, "'Child-Care Cams': Are They Good News for Working Parents?", Wall Street Journal, August 19, 1998, p. Bll.

15. Kelly Shermach, "Niche Malls: Innovation for an Industry in Decline", Marketing News, February 26,1996, p. 1.

16. Dan Fost, "Americans on the Move", American Demographics, Tools Supplement, January- February 1997, p. 10-13.

17. Kevin Heubusch, "Small Is Beautiful", American Demographics, January 1998, p. 43—49. Kenneth M. Johnson, Calvin L. Beale, "The Rural Rebound", Wilson Quarterly, Spring 1998, p. 16-27.

18. Lauri J. Flynn, "Not Just a Copy Shop Any Longer, Kinko's Pushes Its Computer Services", New York Times, July 6, 1998, p.

D12. См. также статью Carol Leonetti Dannhauser, "Who's in the Home Office", American Demographics, June 1999, p. 50-56.

19. См. работы Fabian Linden, "In the Rearview Mirror", American Demographics, April 1984, p. 4—5; Peter Francese, "America at Mid-Decade", American Demographics, February 1995, p. 23—29; Rebecca Piirto Health, "The New Working Class", American Demographics, January 1998, p. 51—55; Digest of Education Statistics 1997, National Center for Education Statistics, January 1998 (http://nces01.ed.gov/pubs/digest97/).

20. См. работы "The True Melting Pot", Advertising Age, February 17, 1997, p. S2; "Foreign- Born Diversity", American Demographics, July 1997, p. 33; Nancy Coltun Webster, "Multicultural", Advertising Age, November 17, 1997, p. S1-S2; "Diversity", Advertising Age, February 16, 1998, p. SI, S14.

21. Dan Frost, "The Fun Factor: Marketing Recreation to the Disabled", American Demographics, February 1998, p. 54-58; Michelle Wirth Fellman, "Selling IT Goods to Disabled End- Users", Marketing News, March 15, 1999, p. 1, 17.

22. James W. Hughes, "Understanding the Squeezed Consumer", American Demographics, July 1991, p. 44—50. Более подробно тенденции изменения расходов потребителей описаны в статье Cheryl Russell, "The New Consumer Paradigm", American Demographics, April 1999, p. 50-58.

23. См. отчет U.S. Census Bureau, Income Inequity— Table 2, February 25, 1997

24. Debra Goldman, "Paradox of Pleasure", American Demographics, May 1999, p. 50—53

25. David Leonhardt, "Two-Tier Marketing", Business Week, March 17, 1997, p. 82-90.

26. Дополнительную информацию по этой теме вы найдете в главе 20, в разделе "Инвайронментализм". См. также статьи Michael Е. Porter, Claas van der Linde, "Green and Competitive: Ending the Stalemate", Harvard Business Review, September-October 1995, p. 120—134; William S. Stavropoulos, "Enviromentalisn's Third Wave", Executive Speeches, August- September 1996, p. 28—30; Stuart L. Hart, "Beyond Greening: Strategies for a Sustainable World", Harvard Business Review, January—February 1997, p. 67-76; Jacquelyn Ottman, "Enviroment Winners Show Sustainable Strategies", Marketing News, April 27, 1998, p. 6.

27. См. работу M.F. Wolff, "Real R&D Spending Increase Forecast for 1998", Research Technol­ogy Management, March—April 1998, p. 6.

28. Об основных законах США в маркетинге см. работы Louis W. Stern, Thomas L. Eovaldi, Legal Aspects of Marketing Strategy: Antitrust and Consumer Protection Issues (Upper Saddle River, NJ: Prentice Hall, 1984); Robert I. Posch, Jr., The Complete Guide to Marketing and Law (Upper Saddle River, NJ: Prentice Hall, 1988). Дополнительную информацию о государ­ственной политике и проблемах маркетинга можно найти в работах Michael В. Mazis, "Marketing and Public Policy: Prospects for the Future", Journal of Public Policy and Market­ing, Spring 1997, p. 139-143; Robert J. Posch, Jr., The Complete Guide to Marketing and the Law, 1990 Cumulative Supplement (Upper Saddle River, NJ: Prentice Hall, 1990); Dorothy Cohen, Legal Issues in Marketing Decision Making (Southwestern Publishing, 1994); Theodore L. Banks, Distribution Law: Antitrust Principles and Practice (Aspen Publishers, 1998).

29. 13-Year-Old Bids over $3M for Items in eBay Auctions", USA Today, April 30, 1999, p. 10B.

30. Rajiv Chandrasekaran, "AOL Settles Marketing Complaints", Washington Post, May 29,1998, p. Fl.

31. Об изменениях в восприятии некоторых ценностей подробнее сказано в статьях СЫр Walker, Elissa Moses, "The Age of Self-Navigation", American Demographics, September 1996, p. 36—42; Paul H. Ray, "The Emerging Culture", American Demographics, February 1997, p. 29—34.

32. См. работу Cyndee Miller, "Trendspotters: 'Dark Ages' Ending; So Is Cocooning", Marketing News, February 3, 1997, p. 1, 16.

33. См. также статьи V. Kasturi Rangan, Sohel Karim, Sheryl K. Sandberg, "Do Better at Doing Good", Harvard Business Review, May-June 1996, p. 42-54; Julie Carrett, Lisa Rochlin, "Cuse Marketers Must Learn to Play by Rules", Marketing News, May 12, 1997, p. 4; Sarah Lorge, "Is Cuase Related Marketing Worth It?", Sales & Marketing Management, June 1998, p. 72.

34. Bill McDowell, "New DDB Needham Report: Consumers Want It All", Advertising Age, No­vember 1996, p. 32-33.

35. Myra Stark, "Celestial Season", Brandweek, November 16, 1998, p. 25-26. См. также статьи Jennifer Harrison, "Advertising Joins the Journal of the Soul", American Demographics, June 1997, p. 22-28; David B. Wolfe, "The Psychological Center of Gravity", American Demographics, April 1998, p. 16-19; Richard Cimino, Don Lattin, "Choosing My Religion", American Demographics, April 1999, p. 60—65.

36. Philip Kotler, Kotler on Marketing (New York: Free Press, 1999), p. 3.

37. См. статью Carl P. Zeithaml, Valerie A. Zeithaml, "Enviromental Management: Revising the Marketing Perspective", Journal of Marketing, Spring 1984, p. 46—53.

38. Howard E. Butz, Jr., Leonard D. Goodstein, "Measuring Customer Value: Gaining the Strate­gic Advantage", Organizational Dynamics, Winter 1996, p. 66-67.

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Источник: Котлер Филип, Армстронг Гари. Основы маркетинга, 9-е издание. : Пер. с англ. — М. : Издательский дом "Вильяме", — 1200 с.. 2003
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